Lindex Explores Life’s Most Intimate Moments with Touching Film

SMUGGLER director Fiona Jane Burgess creates a touching film for Lindex's new global ‘Underwear for life’ campaign. The film follows the journey of a teen to adulthood through some of life's most intimate moments, told by Fiona with poise and a sense of humour and hope in a story familiar to so many.

“My ambition with this film was to do something unexpected for a lingerie commercial. I wanted to make a short film that spoke to people in a real and relatable way, with humour and familiarity, but also with sensitivity and meaning. The film tells the story of a teenage girl buying her first bra with her mum, and the everyday significance of this slightly awkward yet momentous moment. That’s really the crux of the film - the way that very ordinary and undramatic moments in life can hold a lot of significance and meaning.

This was a very challenging script to pull off and wouldn’t have been possible without the trust that the Lindex team showed me throughout the process, and the huge amount of time and effort that went into the pre and post production. I was lucky to work with an incredibly skilled and dedicated team on this, from the cast and crew on set to the many people behind the scenes who put in so much energy to make this film possible.” said Fiona Jane Burgess.