Lionel Messi Leads the Greatest Game Ever in Michelob ULTRA's Super Bowl Ad

Who’s game for some pick-up soccer on the beach? Lionel Messi, Jason Sudeikis and Dan Marino are. Michelob ULTRA has teamed up with the legendary trio for a new Super Bowl spot to remind everyone 21+ that you don’t have to choose between an active and a social life.

'Superior Beach,' this year’s 60-second spot, stars global soccer icon Lionel Messi in his first-ever Super Bowl commercial appearance alongside Emmy award-winning actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino. 

The fun-filled spot follows the sports and entertainment legends enjoying an impromptu game of pick-up soccer on the beach, celebrating the joy and spontaneity that comes from embracing active living in social occasions – especially when it’s shared over a beer. 

The 'Superior Beach' spot will be the first alcoholic beverage advertiser in the game and Michelob ULTRA’s ninth consecutive Super Bowl appearance.