London's Youth Make Their Own Fate in Dynamic Converse Ad

In its new anthem film, Spark Progress, Converse celebrates London’s creative community, a generation of empowered youth who are driving their own futures.

As the kick off of for the brand’s Spring '19 campaign, the film, directed by Pulse Films’ Paco Raterta and created by Wieden+Kennedy London, stands as a larger statement of Converse’s commitment to London youth and aim to co-create with and help them achieve.

The film, which documents the creative process of five London-based women inclusive of their ambitions, trials, tensions and successes across their respective journeys, features Ama Lou, singer, songwriter and film-maker; Paria Farzaneh, Iranian menswear designer; Lava La Rue, singer, skater and artist; RAYE, singer & songwriter; and Feng Chen Wang, menswear designer.

Known for setting their own agendas to achieve success in each of their creative fields, the stories of these women – who each represent the spirit of the Converse brand and are ongoing creative partners – are intended to inspire other young talented and inspirational individuals to continue to push progress forward.