LYNX Brokers Latest Campaign Invites Customers to Level Up

Online trading is booming and competition is more fierce than ever. To reach this new audience, LYNX, one of Europe’s leading online brokers, has teamed up with SuperHeroes Amsterdam to help them move away from product promotion and launch their first ever brand campaign.

LYNX offers an extensive trading platform which is perfect for serious investors who feel like they’ve outgrown their current broker. To communicate this, the campaign highlights playful moments when people have outgrown a situation and are ready to level up.

“This campaign is for those who experience limitations with their current brokers. A large man trying to squeeze into a tiny car, an ambitious equestrian on a mini horse, the eye-catching metaphors all lead back to the simple message: LYNX is there for you when you’re ready to level up”, says Klaus Schulz, CMO of LYNX.