Marco’s Pizza, one of the nation’s fastest-growing pizza brands, recently named Noble People as its media agency of record. Noble People is responsible for all media buying, planning and strategy for the brand across national and regional marketing initiatives.
Marco’s Pizza awarded the account to Noble People based on the shop’s track record of growing challenger brands like Slack, Venmo, and Postmates.
“Noble People understands the unique needs of challenger brands,” said Denise Lauer, chief marketing officer of Marco’s Franchising, LLC. “The team’s disruptive thinking, collaborative style and performance-based approach to media makes them a great fit for Marco’s Pizza and a true partner.”
Headquartered in Toledo, Ohio, Marco’s was founded in 1978 by Italian-born Pasquale ('Pat') Giammarco and thrives to deliver a high-quality pizza experience, known for its dough made from scratch and its three fresh signature cheeses. The company has grown from its roots as a beloved Ohio brand to operate 1,200 stores in 34 states with locations in Puerto Rico and the Bahamas.
"We couldn't be more excited to be partnering with Marco's as they continue to scale and disrupt the pizza industry," said Barry Dan, president of Noble People. "The brand's commitment to excellence is at the heart of everything they do - from the quality and freshness of ingredients, to their vision for product and store growth, to their approach to marketing. We're thrilled to partner with Marco’s to consistently bring that same commitment to excellence to their media."