Marquee Sports Network Just 'Gets' Cubs Fans in Latest Campaign

As the baseball season kicks off, Quality Meats launches its latest work for Marquee Sports Network, building upon its 'We Get All Of It' campaign Quality Meats created to launch the network in 2021. It’s Quality Meats third year working together and its third year evolving the campaign, which has been highly successful for them - helping them overcome the baggage of fans reluctant to embrace the network, increasing brand favourability by 361%, and providing a blueprint for their in-house creative team to run with throughout the season.

The goal this season was to give fans more of a reason to tune in to watch the 2023 team and build excitement around the new generation of players (after a disappointing 2022 season). Quality Meats approach was to define more explicitly all the things that the network 'gets' about Cub fans, and how the network delivers on those understandings. Not only for its traditional fans, but for pretty much anyone involved with the organisation - from on-air talent to former players to stadium staff. Because with a team as special as the Cubs, the lines between fans, the team, and the network that connects them are blurred.

Quality Meats created a series of :15s featuring a range of viewers unique to the Cub experience: the actual guy who sits in the scoreboard (one of baseball’s only manually operated scoreboards), Wrigley Field hot dog vendors feeling Opening Day jitters, beloved Cub great Andre 'The Hawk' Dawson in his living room, a young bat boy at home studying up on his Cub history, play-by-play announcer John 'Boog' Sciambi studying up on up-and-coming minor leaguers, and a fan picking a favourite between a young homegrown player and recent big name signing.