Max Fosh Saves the Day in Surprise ‘Lunchbreak Rescue’ for Oasis

Soft drink brand Oasis has recruited Irresistible Studios, director Jonty Toosey, and influencer Max Fosh to save lunchtimes with ‘Lunchbreak Rescue’.

The campaign springboards off the understanding that adults across the nation are no longer honouring the ‘break’ part of their work ‘lunchbreak' – instead, they’re working, spending their precious time on chores and responsibilities. Tapping into Oasis’ status as a nostalgic drink recalling a childhood free of such shackles, the brand has come up with a solution: the only thing people need to save their lunchbreak from boring adulting is an Oasis.

A series of ridiculous rescues carried out on the unsuspecting general public brings this joy back to adults. At the pull of a lever, tiny fleets of rescuers are summoned to carry out epic deliveries of the lunchbreak-saving liquid, putting bottles in hands and smiles on faces.

Specialising in public installations that inject unexpected joy and magic into the everyday, director Jonty captures these rescues and priceless moments of surprise. The fully working Oasis toy cars used to deliver the soft drinks were created in partnership with MachineShop.

Director Jonty Toosey comments, “The lunchtime break has an almost religious status in Europe, yet here in the Great British Isles it is all too often forgotten about. We adult Brits settle for a forcibly triangular white bread sandwich consumed on the hoof whilst queuing at the bank. No worries, keep calm because ‘Lunchbreak Rescue’ is here to save the midday with quality juice delivered to you wherever you are!”

Irresistible Studios director's rep, Rebecca Rezakhani-Hilton, adds, “We absolutely adored the epic and fun surprise which ‘Lunchbreak Rescue’ has brought the public. Creating a film that provokes surprise and joy is a unique way to get your audience’s attention. Less common within the commercial film space, but it is so prominent on social media trends. Therefore it just made sense to create this as a social campaign with Oasis."