Max the Mascot Celebrates Better Tax Journey's in H&R Block Campaign

Tax preparation company, H&R Block has launched its latest creative campaign, It’s Better With Block.  

At the heart of the campaign, Its Better With Block aims to show consumers that taxes don’t always have to be taxing. Officially launched in the US on January 1st, 2024, with a TV spot, the campaign features H&R Block’s refreshed mascot Max, who serves as the champion of H&R Block clients, celebrating their filing journeys beginning with making a switch to the winning team in taxes. The campaign will continue with wider TV spots going live Jan. 2nd. Created and produced by Ogilvy New York, the campaign showcases the many reasons why filing taxes is better with Block. 

In addition to the campaign, H&R Block is showing why it’s better with block in many ways, including the very recent introduction of AI Tax Assist, an advanced artificial intelligence experience designed to streamline the tax preparation process for individuals, the self-employed and small business owners to file and manage their taxes confidently.