Mayo Haters Discover Their Disdain Extends to NotMayo in New Campaign from GUT

The Kraft Heinz Not Company, a joint venture between The Kraft Heinz Company and TheNotCompany, has announced its first ever creative spot - Mayo Haters - where self-proclaimed "mayo haters" discover their disdain extends to NotMayo due to its striking resemblance to the traditional condiment.

Through OLV and social video content, you will see mayo haters try different foods featuring the condiment with the promise that it’s “Not Mayo.” They come to realise that they’re not fans of NotMayo either, thanks to its similar taste, texture, and feel to its animal-based counterpart.

The campaign will also feature a consumer call to action on social, in which consumers can tag their favourite mayo hater to receive a 50% coupon to try NotMayo while supplies last.

Mayo Haters is the latest campaign from GUT.

In addition to the creative, NotMayo is now available in a squeeze bottle so fans can enjoy the same delicious taste in an easy-to-use format.