M&C Saatchi Sport & Entertainment NA Announces Sarah Beth Parlier as Events and Experiential Production Lead

Full-service creative communications agency M&C Saatchi Sport & Entertainment North America announces the appointment of Sarah Beth Parlier as its new events and experiential production lead. Sarah Beth will oversee all live production output at the agency. Her remit will be wide-ranging, from the curation of media and influencer experiences to the development of large-scale consumer activations. Production services are widespread across the agency’s roster of brands including Oakley, Bowers & Wilkins, and Blundstone,   

With over a decade of production and event experience, Sarah Beth is a seasoned live events producer whose expertise lies in crafting unforgettable experiences and designing immersive spaces that elevate how brands and consumers interact with the world. In previous roles she led production efforts for clients including Visa, Amazon, Audi and Marriott focusing on their global partnerships with, NFL, Manchester United and F1.

“We are so pleased to have Sarah Beth join our agency. Her impressive background perfectly aligns with the work we do for our diverse clientele who are accustomed to a level of excellence we know Sarah Beth can deliver,” said Steph Lund, chief executive officer. “Following an extensive search for a candidate, we knew we found the perfect addition to the team when we connected with Sarah Beth, and are thrilled to have her on board.” 

The agency’s production division is one of the fastest growing services at the company. Formally launched three years ago, this department has successfully integrated with our creative communications and influencer marketing departments to bring our clients visions to life.