M&C Saatchi Sport & Entertainment Wins Dometic as New Global Client

Global creative communication agency network M&C Saatchi Sport & Entertainment has won the global Public Relations business of the premium technical outdoor living solutions company, Dometic. 

Dometic is a global leader in creating innovative and outstanding products for installation in land vehicles and boats, standalone products for the outdoor market and solutions for residential and professional applications. Operating via a worldwide distribution and service network, Dometic reaches consumers in over 100 countries.

“We are very pleased to partner with M&C Saatchi Sport & Entertainment and we instantly felt a great engagement from the team and understanding of our brand, both strategically and creatively,” said Peter Jannerö, CMO of Dometic Group on the partnership. “We are passionate about leading innovation and empowering more people to connect with nature and M&C Saatchi Sport & Entertainment showed us why they are the perfect partner to help us cultivate a new chapter of conversation and engagement around the Dometic brand and our innovative products.” 

M&C Saatchi Sport & Entertainment will be responsible for Dometic’s consumer communications across the United States, Australia and Germany, with the aim of strengthening brand awareness and positioning for Dometic on a global scale. This win continues to expand the agency’s growing client portfolio in active lifestyle and technology.

“The outdoor lifestyle category is absolutely booming in the United States, and around the world, so we’re incredibly excited to be working alongside our new partners at Dometic to capitalise on that growth and opportunity,” said Paul Anastasiadis, president at M&C Saatchi Sport & Entertainment North America. “Throughout the pitch process, we felt a genuine passion and connection to Dometic’s new brand position as well as the vision presented by brand’s marketing leaders who see creativity as a key factor in driving commercial impact. Dometic has a truly authentic story and an incredible array of best-in-class products, we are proud to be selected and are now focused on building plans for the future.” 

The new partnerships coincides with the recent launch of a transformational, new brand platform from Dometic - 'This Way Out' - a campaign focused on elevating outdoor experiences and enabling access to more people, in more places, around the world.