MEA Jury Sends 4 Finalists to The Immortal Awards Global Round of Judging

The second regional round of judging at this year's Immortal Awards took place on Wednesday October 30th as the MEA jury descended upon Dubai.

Hosted in partnership with Boomtown Productions, the day saw nine jurors from across the region meet to decide which projects from the 23-piece shortlist would go through to the final, global round of judging as MEA Finalists. The shortlist consisted of the the highest-scoring work from around the region from the initial online round of judging.

The jury selected 4 projects to go forward to the next round of judging, in which they will compete against the Finalists from the remaining regional jury days.

The Immortal Awards 2024 MEA Finalists are:

AnNahar Newspaper - The New President (submitted by Impact BBDO)

Arla Foods - Selfless Shelves (submitted by FP7 McCann Beirut)

Nedbank - Youth Honours Board (submitted by Joe Public)

Saudia Airlines- ProtecTasbih (submitted by Saatchi & Saatchi Dubai)

The projects will now compete alongside the 10 Finalists from Europe, as well as the Finalists from the forthcoming North America, LATAM, Asia and ANZ jury sessions, for an Immortal Award or Commendation at the final, global round of judging on Thursday 5th December. 

This year's MEA jury was composed of: Paul Banham, chief creative officer, MullenLowe MENA; Pierre Carnet, managing director, MassiveMusic Dubai; Nour Deeb, creative director, FP7McCann Dubai; Rola Ghotmeh, founder, The Creative 9; Rita Harbie, senior creative director, Saatchi & Saatchi Dubai; Shane Martin, founder, Boomtown Productions; Ryan Reed, chief creative officer, M&C Saatchi Dubai; Nishant Shah, executive creative director, Serviceplan Group Dubai; and Dennis Silveira, associate creative director, Impact BBDO Dubai.

The rest of the work that made it to the Immortal Awards 2024 MEA Shortlist but didn’t make it through to the next round included:

Brand - Title (Entrant Company)

AnNahar Newspaper - The Essential Press Guide From The Middle East (An Nahar Newspaper)

BMW - BMW iJack (SERVICEPLAN MIDDLE EAST)

Brutal Fruit - SheBeen (Joe Public)

Chicken Licken - Family Full House (Joe Public)

DHL - YESTERDELIVERY (Horizon FCB Dubai)

Etihad Airways - Impossible Orchestra (Impact BBDO Dubai)

Floward - It Works (Impact BBDO Cairo)

Hungerstation - Craving Tales (VML Riyadh)

IKEA - The Vallen Key (Impact BBDO)

Jood NGO - Out of Homes (VML MENA)

Kraft Heinz - Heinz Hourz (VML Argentina)

Nike - What If You Can? (Lief)

Organon - Mis[s]diagnosed (MullenLowe MENA & McCann Health Middle East)

Panadol - Pain is Everywhere (Grey Argentina)

Riyadh Season - Knockout Chaos - Anthony Joshua VS Francis Ngannou (The Mill Paris)

Riyadh Season - Everything or Nothing (750mph)

Samsung - Try Galaxy Fold Experience (Cheil UAE)

Schweppes - The Social Sound Experience (Yessian Music)

Touba - Madinet Masr - The Things You Do For Debt (Impact BBDO Cairo)