‘Meat’ the Happy Couple Who Had the World’s First Peperami Wedding

On August 11th the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with Peperami twists. 

The bride Francesca Brooke-Fenton walked down the aisle glowing in a customised green gown showing off the iconic Peperami Animal attached to the train. Hot on her veil was the groom matching in a grey suit full of Peperami surprises and accessories. 

Forever Beta and Spider, Peperami’s integrated communications agency didn't stop there, going the extra aisle, guests were fed a feast of Peperami treats and dishes using Peperami products, allowing them to taste everything that Peperami has to offer. Then porking up the festivities and making guests do a double take was a Peperami cake that turned out not to be the delicious Peperami slices it appeared to be…but real cake. 

Groom Luke Hindmarch, said: "We have always wanted to do something a bit crazy, we are just like that but never thought we had the guts to do it so Peperami definitely pushed us out of our comfort zone. The brand played a big part in the start of our relationship, we’re both genuinely in love with the snack, so it made perfect sense to us to have it become centre stage for our big day."

The most memorable part of the evening, adapting a conventional wedding moment, was the bride's 'bouquet toss’ which featured a giant catapult launching a bouquet packed with Peperami products across the Tipis at Riley Green. Acclaimed rapper & influencer, Yung Filly was in attendance and guests were immersed into the world of Peperami, The Tipis were filled with Peperami decorations, making it an unforgettable experience, which can be viewed on the brand’s digital and social channels. 

But why a wedding? Forever Beta’s creative platform is based on the human truth that everyone needs to let their hair down, celebrate with spontaneity and rip up the rule book. They’ve developed a strategy of taking classic, socially defined moments and giving them a Peperami twist that brings the energy and the fun, because as the brand says, “We all go a bit Peperami sometimes.”

Paulo Areas, chief creative officer at Forever Beta, said: “There is no room for mis-steaks on a wedding day, but there is definitely an opportunity to break conventions and stand apart from the crowd. Peperami is all about embracing those wild spontaneous moments and shaking British traditions, so we thought, what better way of making a brand relevant to people's lives, than being part of their wedding? The simple 300 hundred guests activation has gone way bigger, working closely with Spider the Peperami wedding is now all over social and has had great global PR pick up achieving the brand’s goal of fame and earned media. Seems like this marriage will have a happy ending.

Pav Chandra, head of marketing at Peperami, said: “We have had great chemistry with Forever Beta from the get go, they are passionate, full of great energy, amazingly creative and professional. The new brand platform captures how Peperami has evolved over time and is meeting consumer needs. We aim to keep being a natural expression of spontaneous joy as well as a tasty protein snack. The wedding was a huge moment for Francesca and Luke and the brand, embracing innovation and a new creative direction.”