The LBB & Friends Beach, in partnership with MCA, will host an all star lineup for its first panel session on La Croisette during this year's Cannes Lions Festival of Creativity.
In the hot seat will be top industry leaders Sir Martin Sorrell, Founder & Executive Chairman at S4 Capital, Tyler Turnbull global, CEO at FCB, Devika Bulchandani, global CEO at Ogilvy & Mather, Jennifer English, Johnnie Walker global brand director at Diageo, and Jennifer Murillo, SVP chief marketing officer at Discover on Monday 17th June at 11:00am at the Plage & Restaurant Croisette Beach.
CEO and founder of LBB Matt Cooper will be leading the discussion, as moderator, exploring how marketers prepare for rapid change while striving to maintain trust and build client relationships.
You can view the full LBB & MCA ‘Better Together’ content programme for the LBB & Friends Beach at Cannes here. Find out more information about the session and the panellists joining us below.
Fast and Furious: How to Keep Up with Change without Losing Our Humanity
As change accelerates, flexibility has never been more important. However, that can also mean instability for employees or suppliers, so we want to talk to brands, agencies and prod cos about how they’re geared up for fleet-footed change and whether it’s possible to protect trust and relationships while racing ahead?
Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital
Executive Chairman, S4 Capital Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, the tech led, new age / new era digital advertising and marketing services company for global, multinational, regional and local clients, and millennial-driven influencer brands. Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for nine years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. In 2018, S4Capital combined with MediaMonks, the leading AdAge Alisted creative digital content production company, and then with MightyHive, the market-leading digital media solutions provider for future thinking marketers and agencies. Since then, MediaMonks and MightyHive have combined with more than 25 companies.
In August 2021, S4Capital launched its unitary brand by merging MediaMonks and MightyHive into Media.Monks. As the operational brand, Media.Monks underpins S4Capital's agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify Content, Data&digital media and Technology services with over 9,000 people in 32 countries. S4Capital is listed on the London Stock Exchange under SFOR.L. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University, and a number of charities, including his family foundation. He has been nominated as one of the TIME 100: The Most Influential People and received the Harvard Business School Alumni Achievement Award.
Devika Bulchandani, Global Chief Executive Officer, Ogilvy & Mather
Devika Bulchandani is a world-class marketer who leads with passion, purpose, and an uncompromising focus on creating impact. As Global CEO of Ogilvy she is responsible for all aspects of the creative network’s business which spans Advertising, PR, Consulting, Experience, and Health across 124 offices in 88 countries.
Under her leadership, Ogilvy was named Network of the Year at the 2022 Cannes Lions International Festival of Creativity. Ogilvy earned this honor by producing work that upended the status quo, altered the conversation, and created meaningful change. “Shah Rukh Khan-My-Ad" for Cadbury Celebrations earned the prestigious Titanium Lion, awarded for boundary-busting work that pushes the industry forward, by using machine learning to put Bollywood star Shah Rukh Khan into thousands of ads to support the thousands of small, local businesses greatly affected by the pandemic. "Toxic Influence" for Dove raised awareness about the impact of toxic social content and aimed to inspire and empower young people to turn their social media feeds into a positive space. Two Ogilvy campaigns received the Glass Lion for Change: Lacta’s “Don’t Ever Leave Me,” an emotional film addressing the issue of domestic violence, and “Morning After Island,” which sought to overturn Honduras’s 2009 decree banning the sale, distribution and severe penalties for using emergency contraception pills. Since Devika assumed the role of global CEO of Ogilvy in 2022, the company has garnered numerous accolades, including being named one of Fast Company’s Most Innovative Companies (2023), Adweek’s Global Agency of the Year (2023), and Campaign’s Creative Agency Global Network (2022, 2023).
As a leader who believes in the power of creativity to make a positive impact on society, Dev’s proudest achievements have occurred at the intersection of the social causes she champions and brand-building efforts on behalf of clients. She was the driving force behind Mastercard’s long-running “Priceless” campaign and “True Name,” a first-of-its-kind feature launched in 2019 that empowers transgender and non-binary people to display their chosen name on their Mastercard. Known for ideas that capture the cultural zeitgeist, Dev also helped launch “Fearless Girl,” an iconic and beloved symbol of women’s equality – it also became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity.
Her achievements have been widely recognized by organisations within and outside the industry. The New York Women in Communication (NYWIC) has recognized Dev in as an honoree at the 2022 Matrix Awards, which honours women who are making a difference, building community, and inspiring the next generation of female leaders in their field. She has been named a NY Power Women by Moves Magazine (2020); US Advertising Agency Head of the Year (2019) by Campaign Magazine; Working Mother of the Year (2017) by She Runs It; and an ADCOLOR Innovator. She has won multiple 4As Jay Chiat Awards for Strategic Planning. She has also been honoured by the National Breast Cancer Coalition for her work to raise awareness for the organisation.
Born in India, she received her bachelor’s degree in English and Psychology at St. Xavier’s in Mumbai before going on to receive her master’s in Communications at the University of Southern California. Dev and her husband live in New York City with their son and daughter, whom they are raising to be enlightened individuals unafraid to change the world for the better.
Jennifer Murillo, Senior Vice President and Chief Marketing Officer, Discover
Jennifer Murillo is Senior Vice President, Chief Marketing Officer, and a member of the Senior Leadership Council at Discover Financial Services. She is responsible for Brand Strategy and Communications; Consumer Insights; Rewards and Product Strategy; and Enterprise Programs.
Ms. Murillo joined Discover in 1999 and prior to her current role she served as Vice President of Global Marketing for Discover Global Network and Diners Club, where she grew domestic, digital and international network awareness, consideration and card acceptance. Prior to that, she led advertising, sponsorships and consumer insights for Discover Card.
Before joining Discover Ms. Murillo developed media and message strategies for a variety of packaged goods, retail and automotive brands in her roles at advertising agencies. She has a Bachelor of Science from the Medill School of Journalism and an MBA from the Kellogg School of Management, both at Northwestern University.
Ms. Murillo served as a board member for the National Council of Better Business Bureaus and as Chairwoman of its Brand Committee. She has judged the Cannes Young Lions Awards and the Effies and is a member of the ANA CMO Growth Council and the Women Executive 50. She is the executive sponsor of ¡HOLA!, Discover’s Hispanic employee resource group and an executive adviser to Discover’s PayTech Women chapter.
Working Mother and Advertising Women of New York named her “Advertising Working Mother of the Year” in 2011, and Brand Innovators named her to its “Women to Watch” list in 2019. She lives near Chicago with her husband and three children.
Tyler Turnbull, Global CEO, FCB
Tyler is relentless in his pursuit of extraordinary talent and uncompromising in his focus on solving client challenges through brilliant creativity. He sees his role as CEO as a transformation agent who empowers the agency’s people to deliver work that grows brands and businesses.
Obsessive about the economic value of creativity, Tyler has focused FCB’s mission on delivering timely ideas that build timeless brands.
His career has been based on hard work, passion and a dedication to understanding human behaviour. Tyler joined FCB Canada as CEO in 2015 and rose quickly through the company’s leadership ranks. He was promoted to Group CEO for FCB Canada and New York in 2019, adding the North American CEO title shortly before being named Global CEO for FCB in 2022.
Tyler’s leadership at FCB has been recognized for his ability to recruit incredibly talented people and build collaborative teams who have taken their agencies to the highest levels of success in the US, Canada, and all over the world. Prior to his time at FCB, he racked up multiple Ad Age “A-List” wins for his agencies, was named an Adweek Brand Star, grew Publicis Canada’s digital presence from five people to 100+, co-founded TEDx Toronto and landed in Marketing Magazine’s Top 30 Under 30.
Tyler is a vocal advocate for the advancement of equality, diversity and inclusiveness. He was the first advertising executive in Canada to speak out on #MeToo in the industry and the importance of intentional inclusion in making life richer and more rewarding for FCB’s talent, its clients, partners, and the customers and communities FCB represents. And he knows that work born from a diversity of thought has the greatest impact upon the diverse world in which we live.
Tyler began his career in advertising as an intern at Publicis Canada in 2006. He and his family continue to live in Toronto, where he is an avid freestyle skier who takes his children skiing nearly every weekend and travels widely with his family. He is an active member of YPO and serves on The Ad Council Board.
Jennifer English, Johnnie Walker Global Brand Director, Diageo
Jennifer English is the Global Brand Director for the world’s No.1 Scotch whisky brand, Johnnie Walker, since September 2023, leading the iconic brand’s global strategic direction with a focus on innovation and growth across 180 countries. In her previous role as Global Brand Director for Baileys, she drove significant growth on the brand and achieved B Corp certification, repositioning the brand in the market – moving Baileys from the liqueur shelf into the adult treat space.
With over two decades at Diageo, Jennifer has played instrumental roles in the success of brands including Guinness and Tanqueray, amongst others. Jennifer's background in botany at University College Dublin and a Master’s in advertising laid the foundation for the success of her career to date in marketing and brand management. In her new role, she drives innovation, strategic vision, and a commitment to sustainability, ensuring Johnnie Walker's enduring legacy amidst evolving challenges.