The LBB & Friends Beach, in partnership with MCA, reveals the guests who will be joining us on the penultimate day of panel sessions.
On Thursday 20th June at 12:30pm at the Plage & Restaurant Croisette Beach, some of the industry's top marketers will be hosted by LBB’s EMEA Editor, Alex Reeves, to delve into the pressing challenges and opportunities facing today's marketers in a panel titled What Keeps Marketers Up At Night.
Alex will be joined by Pete Jeavons, Group Brand & Consumer Marketing Director at BT, Susan Irving, Chief Marketing Officer at Kruger Products and Najoh Tita-Reid, Chief Brand & Experience Officer at Mars Petcare.
Read on to find out more information about the session and the panellists joining us or you can view the full LBB & MCA ‘Better Together’ content programme for the LBB & Friends Beach at Cannes here.
PANEL SYNOPSIS
What Keeps Marketers Up At Night
Marketing in 2024 is so all-encompassing that CMOs have to wear many different hats, juggling experience, values, advertising, media, creative, growth and more. Add in macro-economic challenges, polarised social environments and AI and there are multiple rapidly-developing situations to keep tabs on. So amidst all that, what are the challenges and opportunities keeping marketers the busiest right now?
MODERATOR
Alex Reeves, EMEA Editor, Little Black Book
Alex has been on the Little Black Book editorial team since 2017, but has been writing about advertising since 2012. Former editor of UK commercial production publication The Beak Street Bugle, what began as a career covering the craft side of the British industry broadened significantly when he joined the global platform of LBB. He’s now editor for the EMEA region and deputy editor of the platform.
A keen escapist, Alex tries to get as much time as he can away from screens, whether that’s tending to the veg he grows on his balcony, cooking with said vegetables, or taking long walks while listening to pulp sci-fi audiobooks.
PANELLISTS
Pete Jeavons, Group Brand & Consumer Marketing Director, BT
Pete is responsible for BT and EE’s brand strategy, brand management and all marketing activity including media buying, social and digital, advertising, retail marketing and demand generation. Prior to this position, Pete held a number of senior brand marketing roles within EE, including Head of Brand Marketing where he delivered a number of successful and high-profile campaigns such as the launch of the EE TV service, 50% Faster Network and the Wembley Cup. He was also responsible for EE’s sponsorship portfolio; BAFTA Film Awards, Glastonbury Festival and Wembley Stadium. Before this he was Head of Brand Strategy at EE and led the highly successful creation and delivery of the EE brand and the ongoing strategy that has resulted in it becoming market leader in the UK.
Najoh Tita-Reid, Chief Brand & Experience Officer, Mars Petcare
Najoh Tita-Reid, is Chief Brand & Experience Officer (CBExO) at Mars Petcare responsible for creating a seamless brand and consumer experience across the portfolio of brands and services, including digital. Najoh has worked for some of the world’s largest companies in technology, healthcare, pharmaceutical and CPG, including Bayer, Merck, GlobalHue, P&G and most recently Logitech as Global CMO responsible for marketing, brand equity, creative, branded and direct-to-consumer e-commerce, and marketing transformation worldwide.
A recognized marketing leader, Najoh has been named on Campaign U.S.’s CMO 50 list, Fortune’s List of Top 50 Entrepreneurial CMOs, Yahoo! Finance’s Hero Women’s Role Models, Women’s Tech Network’s Top 100 Women to Watch and honored with AdWeek’s Brand Genius Award. Najoh also co-founded the Black Executive CMO Alliance.
Susan Irving, Chief Marketing Officer, Kruger Products
Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. As Chief Marketing Officer for Kruger Products, Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the company’s executive team.
Susan is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high performance teams. She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing, including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. At PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles, including leadership of a Global Snacks team in New York where she was responsible for Doritos, Cheetos and Sunbites - three of the company’s billion dollar brands. Prior to that, Susan spent more than a decade at PepsiCo Canada leading teams of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.
As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, Effies, The Bessies, Clios, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30, Canada’s Strategy Magazine 2020 Marketer of the Year, the Canadian Marketing Association 2021 Marketer of the Year, Canada Grocer’s 2022 Senior Star Women, and won Bronze at the prestigious Stevie Awards for Women in Business - Female Executive of the Year in 2023.
An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She was the President of the Leaside Hockey Association Board of Directors where she served for seven years; the Jury Chair for the Globe and Mail’s Cannes Young Marketers Competition; North American and Global Grand Prix Jury Chair for the WARC Awards in association with Cannes Lions; a judge for several industry award shows; a keynote speaker for North American conferences and a committee member of WISE Canada (Women in Sport and Entertainment). She is also a member of the Canadian Women and Sport Board of Directors and the Ontario Hockey Federation Board of Directors.
When Susan takes a break from marketing, you can find her on a sail boat or a ski hill. As a busy mother of two young boys, you’ll also find her in hockey rinks, at road races and on the soccer field supporting their family’s passion of competitive sport.
