Mitsubishi's Pajero Sport Spot Takes Travel to the Next Level

Building on its Pajero Sport platform – Elevate Your Adventure, Mitsubishi Motors Australia’s new integrated campaign demonstrates how to make an entrance with its new flagship 4WD.

At campgrounds across Australia, the classic game of one-upmanship is alive and well. It’s here that we meet a typical campground king proudly perched on his fold-up throne and surrounded by all the latest gear. However, when a crafty couple arrive in their luxurious new Pajero Sport GSR, the balance of power quickly shifts as they casually step things up with outrageous camping essentials and take the great outdoors to another level. A streetwise original score by Song Zu heightens the humour, confirming the Pajero Sport GSR seriously has it all, and then some.

The campaign is now live on national free-to-air broadcast, digital and social platforms, as well as OOH, radio and in dealerships.