senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

M&M'S and kate spade new york Launch First-Ever Candy-Inspired Capsule Collection Together

23/10/2024
Digital Agency
New York, USA
1.4k
Share
Collection campaign from Critical Mass sees the colourful candy shells infuse with kate spade accessories

M&M'S, part of Mars, and global lifestyle brand, kate spade new york, unveiled a limited-edition collection of candy-themed handbags, jewellery and accessories that will launch globally this Holiday season.

Taking cues from M&M'S iconic packaging and colourful candy shells, the collection infuses the kate spade new york product with a playful, colourful and bold twist, including:

  • M&M'S x kate spade new york Embellished Smooth Leather 3D Crossbody and Chain Coin Purse make a sweet statement with the iconic M&M'S-inspired styles available in the candy brand's colourful palette.

  • M&M'S x kate spade new york Embellished Patent PU 3D Crossbody and Packet Key Fob are inspired by the classic Peanut M&M'S packaging. The embellished crossbody pays homage to one of the most celebrated flavours with delicious arm candy.
  • M&M'S x kate spade new york Jewellery indulges the delicious side of fashion accessories with bracelets, earrings, necklaces, charms and stackable rings inspired by the candy's recognisable shape.

"The M&M'S brand has long been committed to bringing people together through colourful fun," said Jane Hwang, GM global M&M'S. "Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way."

"kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of colour, playful patterns and dimensional textures," says Charlotte Warshaw VP, Americas wholesale, global licensing and collaborations of kate spade new york. "This iconic collaboration with M&M'S delivers just that and does so in a way that puts front-and-centre our gen z customer."

Available from November 1st, the limited-edition M&M'S x kate spade new york collection will be available for purchase at select M&M'S and kate spade new york stores, select department stores, and online at MMS.com and katespade.com.  

Brand
Agency / Creative
Media
SIGN UP FOR OUR NEWSLETTER
Work from Critical Mass US
Library
Starburst
06/05/2024
18
0
Living Room
Starburst
06/05/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0