M&M'S, part of Mars, and global lifestyle brand, kate spade new york, unveiled a limited-edition collection of candy-themed handbags, jewellery and accessories that will launch globally this Holiday season.
Taking cues from M&M'S iconic packaging and colourful candy shells, the collection infuses the kate spade new york product with a playful, colourful and bold twist, including:
"The M&M'S brand has long been committed to bringing people together through colourful fun," said Jane Hwang, GM global M&M'S. "Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way."
"kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of colour, playful patterns and dimensional textures," says Charlotte Warshaw VP, Americas wholesale, global licensing and collaborations of kate spade new york. "This iconic collaboration with M&M'S delivers just that and does so in a way that puts front-and-centre our gen z customer."
Available from November 1st, the limited-edition M&M'S x kate spade new york collection will be available for purchase at select M&M'S and kate spade new york stores, select department stores, and online at MMS.com and katespade.com.