M&S Uniform Is Best in Class in Back to School Spot

M&S is launching its back-to-school film, School Happens, to evoke memories of the first day of term in a light hearted and entertaining way. Showcasing M&S school uniforms that are ready for full days of experiments, running, jumping, painting, and turning your jumpers into a skipping rope. 

Anna Braithwaite, marketing director of M&S clothing and home commented, “As the UK market leaders during Back-to-School, it's essential we maintain the magic of M&S. This season, our TV ad brings together our trusted value and hand-me-down quality - which is at the heart of what we offer - to ensure families are covered, whatever their kids get up to, both on and off the playground, as school happens!”

M&S is the market leader for school uniforms. Its full range is designed to pass the ‘hand-me-down’ quality test, with durability features including crease-resistant fabrics, StayNew technology that reduces bobbling and colour, and scuff-resistant shoes. Maintaining great value, 2024 is the fourth year that prices have been held on M&S school uniforms. 

'School Happens' will air on broadcast and VOD in August in the run-up to the new school year in all home nations. The integrated back-to-school campaign also includes radio, digital, paid and organic social media, PR, CRM, online and in-store activity.