New LEGO Spot Ignites Imagination & Challenges the Rules

GO director Brigg Bloomquist paints a whimsical portrait of the limitless possibilities of youthful intrigue in the new 60 second “Inspire Imagination and Keep Building” for LEGO out of Union Made Creative. The spot peers in on a little girl whose fierce curiosity drives her to build, explore, experiment, dream and at times even fail, all while fostering the confidence to think for herself and guide her own path.

Bloomquist’s meticulously crafted visuals and unique ability to capture sincere emotion can also be seen in his work for Intel, Shout and Nike. A veteran agency creative, Bloomquist leverages his nearly 15 years of advertising agency experience to seamlessly weave the brand into his cinematic storytelling style.