NRMA Insurance's Holiday Road Message Safely Arrives

NRMA Insurance have launched a road safety holiday message with a new out of home campaign from creative studio Bear Meets Eagle On Fire.  

The ‘Safe always arrives’ campaign features a series of cinematic images that capture the anticipation of a loved ones arrival, and will run across rural sites in NSW and Queensland.

The images were created with award winning photographer Simon Harsent, from The Pool Collective. 

“In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon shot them beautifully” said Micah Walker, CCO and founder of BMEOF.