Nylon Studios Puts A Fresh Spin On Pull-Ups’ Beloved ‘I’m A Big Kid Now’ Jingle

Cross-pacific music and audio company Nylon Studios takes a fresh and contemporary spin on the beloved Pull-Ups jingle in a new :30 spot out of Ogilvy & Mather, Chicago.

The vibrant, music-driven spot features ‘big kids’ jamming out to the revamped heritage melody as they excitedly enjoy themselves in a variety of colorful and playful settings.

Nylon Studios’ creative team remixed the signature "I'm a big kid now!" melody, infusing a new energy that resonates with today's parents. The resulting track delivers equal parts edge, joy and fun, providing a lively backdrop for this unique concept.

Nylon Studios’ NYC team worked closely with their Australia-based composer Scott Langley to optimise creative collaboration and timely delivery through its cross-pacific pipeline, while working with production and creative partners in Los Angeles and Chicago.