Ogilvy Brazil's Petz Campaign Reminds Us of Our Animal Friendships

Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer.

“Listeners” reminds us how animals can be good companions for all times.

To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets.

The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is “They do listen to you. Adopt a pet.”