Ogilvy Cape Town Steps Up 'Like a Boss' in Hilarious Volkswagen Film

The new Volkswagen Polo comes with a host of incredible new features that will make you feel more confident than ever. With this newfound confidence you’ll think you can do anything. That’s why Volkswagen South Africa’s new ad comes with a friendly warning – Beware the confidence.

Created by Ogilvy Cape Town and directed by Greg Gray from Romance Films, “Red Flashy Thingy” follows the journey of a young professional who has recently bought the new Volkswagen Polo, and thus acquired a newfound sense of confidence, which he acts upon. But in life, every action has a reaction and we see how a simple act of parking in a reserved parking space quickly spirals out of control and sends our main character on a journey filled with wailing CEOs, hopeless scientists, doomed space programmes and one big red flashy thingy.

Guided by a narrator (Bob Dunsworth) who sounds like he’s seen the consequences of this type of confidence before, edited by Deliverance, and brought to life by Bladeworks Post Production and Chocolate Tribe VFX, 'Red Flashy Thingy' shows how a little bit of Polo confidence can go a long way.