O&M New York Pops the Question in New Ad for Tiffany & Co.

Ogilvy & Mather New York has launched Tiffany and Co.’s next installment of the ‘Will You?’ campaign, which launched earlier this week.

The ‘Will You?’ campaign kicked off late last month with print ads that generated major media attention after the 178-year old jeweler’s ads of their engagement rings portrayed a recently engaged same-sex couple sitting on a stoop in NYC. 

Now Tiffany has released a video diving deeper into the love story of the real-life gay couple. The new spot also showcases other modern day couples vowing their love for each other through multiple heart-felt wedding proposals.  

With a modern day twist to the old love story, Tiffany has demonstrated they are willing to make historically bold moves in today’s advertising game.