Ontario Lottery and Gaming Reveals a Sustainably Sourced Collection with a Twist

Launching a collaboration between fashion designer Kevin Leonel and the Ontario Lottery and Gaming Corporation (OLG), a new spot helmed by award-winning director LeSean Harris reveals a sustainably sourced collection with a twist. Produced by Fela out of FCB, 'Thrift Drop,' showcases the first entirely thrifted collection for the gaming corporation. Each one-of-a-kind piece in the collection is handmade from upcycled textiles and features seven unique numbers that could double as a player’s lottery numbers. Including a range of hoodies, zip-up jackets, and t-shirts upcycled from various thrift stores across the country, the work spanned five months and included hundreds of hours of designing and sewing. 

All proceeds from the sale of the LOTTO MAX Thrift Drop collection will be donated to EcoEquitable, an Ottawa-based registered charity committed to helping end textile waste and empowering women through the art of sewing.

LeSean Harris is a Toronto-based director/photographer with a keen focus on narrative storytelling through music, sports, and lifestyle brands. He has created visuals for prominent artists like Usher, Ella Mai, Miguel, and DVSN and hallmark brands such as Adidas, MLB, Disney, Nike, Jordan Brand, Lego, and Apple Music.