Director Otso Tiainen’s documentary film Shadowland received praise at the Beyond Fest. Initially centred on the spiritual community of Montségur and cult director Richard Stanley, the film evolved into a profound exploration of power, spirituality, and manipulation following allegations against Stanley, gaining international attention and acclaim. Leading entertainment publication Variety highlights the film’s ability to tackle complex themes, while Unseen Films praises it as "the best sort of filmmaking."
Alongside the festival success, Otso has set his sights on a new project with production company Directors Guild Helsinki. Otso began developing the idea of brand storytelling responsibility and transparency, which have become increasingly important to consumers with the rise of ethical, social, and environmental awareness. This gave birth to a project and a form of storytelling that meets the need to communicate with people truthfully yet engagingly. In this way, deeper trust between brand and customer is built, evoking emotions through authenticity.
“Documentary filmmaking takes us to places we’d never otherwise see and introduces us to people we’d never meet. These stories have a unique power to challenge our preconceptions and help us see the world through new eyes. This power can also be harnessed for responsible advertising. Sometimes what we hide is our greatest strength,” commented Otso.
The documentary approach offers brands the opportunity to stand out from their competitors through openness and honest stories that resonate with consumers’ values. This approach is built around Otso’s documentary vision, where human experiences and authenticity are at the core.
Through this method, brands can build long-lasting, meaningful relationships with their customers and deliver authenticity-driven content.