Penn State University Celebrates Research and Innovation in Animated Shorts
Creative design, animation and mixed media studio LOBO is promoting Penn State’s research and achievements in a duo of animated campaign videos for the university, out of agency Decoded Advertising. The two spots feature visually vibrant and painterly animations championing pollinator research and successful healthcare innovation, born from the minds of real-world Penn State students and faculty featured in live action at the end of each short.
The spots utilise joyful colors and a fluid, luminous animation style for a fresh take on showcasing advances in pivotal restorative research. In each short, viewers watch a present-day problem unfold, quickly addressed and tackled with great success by Penn State students and faculty armed with their own ideas and know-how.
