Pentland Emphasises ‘Don’t Fear the Honey Badger’ in Fun Spot Directed by J Marlow

Don’t fear the reaper, don’t fear the honey badger. J Marlow has returned to action with this utterly mad and fun spot for Endura Helmets from Pentland.

Ex-creative turned director J was instantly drawn to the unusual and playful nature of the idea, lead creatively by Matt Jones and Abi Stephenson, and couldn’t wait to get stuck in.

J had this to say: “Honey badgers are notoriously twats to work with, but thanks to an awesome crew, client and creative team we had a great day’s filming in a woods in deepest Asia (Slough). Lots of things just fell into place on this job like, when I dropped the drive to editor Matt Newman house, his mate Alex was at his home. Turns out Alex is a composer that also used to be a singer in a heavy metal band. Matt and Abi had mentioned a metal riff early on and he didn’t let us down.”