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Pepperidge Farm and Rachel Antonoff Launch Holiday Cookie Jar Collection

25/11/2024
Advertising Agency
Chicago, USA
377
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Campaign from Leo Burnett is inspired by the brand’s signature cookie bag

Pepperidge Farm is introducing a new take on timeless taste this holiday season by partnering with fashion designer Rachel Antonoff to introduce the limited-edition Pepperidge Farm x Rachel Antonoff Holiday Cookie Jar Collection. Available in four unique designs, each ceramic cookie jar is drawn from the brand’s distinctive cookie bag with playful nods to the Pepperidge Farm holiday cookie collection.

Patterns like toile de jouy are on the rise in fashion and home, with 60% of people enjoying vintage-inspired decorations this holiday season. Rachel’s modern interpretation of the classic design is an elegant blend of Pepperidge Farm holiday cookies that are worth savouring and themes spanning family, travel, activity, and traditions.

“Pepperidge Farm cookies are synonymous with the holidays,” said Ama Auwarter, vice president, bakery and cookies. “Inspired by our artfully crafted cookies, Rachel Antonoff has brought the rich heritage of Pepperidge Farm and our founder Margaret Rudkin to life in a modern and whimsical way with the Holiday Cookie Jar Collection.”

For decades the highly anticipated Pepperidge Farm holiday cookie exclusives have served as a gift in and of themselves, and this year, the brand will build on the legacy with the new Antonoff Holiday Cookie Jar Collection, including:

  • Chessmen in Gold: inspired by the unique shape and buttery flavour of Chessmen cookies, the gold toile design features snow chess pieces and ice skating, encouraging holiday fun.
  • Thin & Crispy Peppermint Cocoa in Evergreen: this design reflects the classic holiday flavours of the brand’s newest limited-edition flavour embodying the spirit of the season.
  • Linzer in Winter Blue: the Winter Blue Jar captures a winter wonderland, with nods to the snowflake cut outs of Linzer cookies.
  • Milano Slices Peppermint in Classic Red: featuring delicate Milano cookies with dark chocolate and peppermint sprinkles, the Classic Red Jar celebrates the festive spirit of the season.

“Pepperidge Farm holiday cookies are more than just treats - they're edible memories. With these jars, I wanted to capture that holiday magic and give these cookies a home as special, and as fancy, as they are," said Rachel Antonoff.

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