This luscious print campaign was created by Sancho BBDO Colombia for Pepsi Light.
The inspiration was born from playing with the Pepsi logo. Sancho BBDO believes that Pepsi Light is a product that encourages consumers to go out, move and be active.
The Pepsi logo represents that movement and with a small twist its shape becomes waves, mountains, parachutes and more.
Daniel Álvarez, ECD to Pepsi at Sancho BBDO, says: “Throughout its history Pepsi Light has highlighted curves; those linear figures that, at least conceptually, established the light spirit of the drink: thin, curvy women who freshened themselves with zero sugar and zero calories. We turned the logo curves into a sports activity that invites people to feel light, where the curves that we have seen and strengthened for more than 125 years, go from the aesthetic to something really meaningful.”