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Perdue Is ‘Winging It’ with Wayne Brady During This Year’s Big Game

28/01/2025
Creative Agency
Minneapolis, USA
146
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The campaign, created with Colle McVoy, is an invitation for fans to reconsider their Big Game rituals

Perdue® is taking this year’s Big Game viewing experience in an unexpected (and unpredictable) direction by combining the irresistible flavour of Perdue Air Fryer™ Ready Crispy Wings with five-time Emmy Award-winner and two-time Grammy nominee, Wayne Brady. 

Inspired by key game moments, commercials, commentary and requests from viewers and, of course, the mouthwatering goodness of Perdue Air Fryer Ready Crispy Wings, Wayne will “wing it” to create songs, jokes, sketches and…who knows what else!

“Winging It” performances will happen live on Wayne's Instagram account throughout the game, offering viewers a side of entertainment as satisfying as their favourite wings.

The partnership with Wayne is an invitation for fans to reconsider their Big Game rituals. Last year, the National Chicken Council projected Americans would eat 1.45 billion wings on gameday. This year, thanks to Perdue, fans can avoid packed sports bars and unreliable meal delivery services in favour of delicious restaurant-quality chicken wings made with their own air fryer.

“Wayne Brady embodies the spirit of fun and improvisation. That’s why this is the perfect way for Perdue to show fans they can significantly level up their Big Game experience,” said David Zucker, chief marketing officer at Perdue. “Our Wings are specifically formulated for air fryers so fans can get the restaurant-quality crispiness they crave wherever they decide to watch the game.”

Like all Perdue products, Air Fryer Ready™ Crispy Wings are made from chicken raised without antibiotics, hormones or steroids, fed an all-vegetarian diet and raised cage free. Packed with rich flavour, they are so crispy it’s hard to believe they were made at home. Air Fryer Ready™ Crispy Wings are available in three delicious mouthwatering flavours:

  • Hot N’ Spicy Air Fryer Ready™ Crispy Wings are a burst of fiery flavour. Coated in a paprika-based bold spice blend, these wings are sure to test your tastebuds.
  • Lemon Pepper Air Fryer Ready™ Crispy Wings offer a savory and tangy bite with zesty undertones from lemon oil and lemon juice, and feature a subtle warmth from turmeric and onion, delivering a bold flavour in every bite.
  • Roasted Air Fryer Ready™ Crispy Wings are a perfectly crispy savory wing that is sure to be a crowd pleaser. Each bite is packed with a variety of balanced flavours like onion and garlic, followed by deliciously juicy, tender chicken.

For more information, visit Perdue.com or follow on Facebook, Instagram, TikTok and Pinterest.

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