Perdue Poultry Campaign Doubles Down on No Antibiotic Commitment

Perdue, the No.1 brand of fresh chicken in the US, is doubling down on its No Antibiotics Ever commitment as its biggest competitor is reintroducing daily antibiotics to its flocks.

A new :30 broadcast spot debuting today features Jim Perdue, chair of Perdue Farms, and his sons, Chris and Ryan, touting Perdue’s commitment to using only the highest quality vegetarian diet with no animal by-products or antibiotics ever. The spot is running in national linear and regional OLV/CTV.

As part of the campaign, Perdue also has introduced Chix Mix, a limited-edition snack food (for humans!) inspired by the high-quality, all-vegetarian diet that the company feeds its chickens. 

Perdue also placed an open letter from Jim Perdue on the back page of the most recent Wall Street Journal weekend edition.