PetSmart's Musical Spot Shows We'd Do Anything for our Furry, Feathered or Scaly Friends

PetSmart just launched a new brand platform which celebrates the pet lover in everyone. 

Titled, 'Anything for Pets,' this brand platform highlights the limitless love and adoration pet parents have for their furry, scaly and feathered friends through the power of song and dance. From waking up in the wee hours of the morning to walking in the pouring rain, 'Anything for Pets' illustrates the lengths pet lovers will go to care for their pets. 

“It’s no secret we’re obsessed with our pets – the love and care, the joy, the spoiling and bonding – and there’s nothing we wouldn’t do for our them because, quite simply, there’s nothing they wouldn’t do for us,” Will Smith, senior vice president and chief marketing officer at PetSmart said.

The brand platform shows that providing unconditional love creates an unbreakable bond between pets and pet parents that sees no barriers or differences, and PetSmart provides services to make these connections last. 

Created in collaboration with creative agency Deutsch LA, the the integrated effort launched 5/31 and features a 60-second anthem spot, 30-and 15-second spots, as well as digital and social elements. Additionally, the brand platform will include a :15 in partnership with DoorDash and a 30-second spot in partnership with Hill’s Science Diet.

'Anything for Pets' was directed by award-winning commercial and video director Shelley Lewis.