Peugeot Invites You to Imagine Your Place of Peace in 208 Turbo Spot

Peugeot presents the 208 Turbo model, in a campaign that aims to reflect on the contrast between the expectations that people have for themselves and what they really want.

With the concept 'Unleash your power', the commercial, created by BETC Havas, shows a woman meditating. When asked to "imagine herself in her place of peace", she finds herself behind the wheel of a turbocharged car.

Unlike what is generally seen in the automobile industry, which predominantly highlights men in its communication, the commercial features a woman as the protagonist. Furthermore, the female lead is in the stage direction, signed by Nina Torres, from LANDIA.

“I am immensely proud and pleased to be part of a work that liberates and increases the power of many women in front of and behind the camera”, comments Melissa Pottker, creative director at BETC Havas.

The effort will also feature a project that tells the stories of people who unleashed their powers and changed the course of their lives.

"When filming a car, it's important to try to find a fresh look and some level of storytelling. for this Peugeot commercial, we wanted to associate the pace of breathing with the movements of the car. The meditation voice says one thing, and she does another, like a shout of rebellion and freedom. It's a dreamlike space, a non-place, where our girl can play freely with her grown-up toy”, says Nina Torres, LANDIA’s director.