Pinterest Showcases Creators' Unexpected Festive Wishlists

Pinterest is making festive shopping easier than ever. Whether you’re shopping for your best friend, your hard-to-please spouse or even yourself, Pinterest has got you covered. With more than 1,000 unique gift guides curated by creators and celebrities such as Em the Nutritionist and Ayamé, Pinterest is the go-to platform to find a gift.  

Pinterest is launching new product features to help you find that perfect gift. This year on Pinterest, you can create personalised shoppable wishlists and share your gift ideas all in one place—just in time for the festive season.

Find, save and shop

Now with the new ‘quick save’ feature, you can find and save Pins from our gift guides with one tap. Didn’t think it could get any easier? Well, guess what—Pinterest will automatically pull those saved Pins into your very own shoppable ‘wishlist’. Pinterest users can revisit and shop for all their saved gift ideas in their wishlists. 

With the ‘festive finds’ tab, shopping on Pinterest has expanded with a personalised feed tailored to gifts that you’ll love. The feature is experimental, and will be rolled out over the next few weeks. This special shopping experience uses your unique searches and saves to recommend relevant styles and ideas that are must-haves for the festive season.

Gift guides from your favourite celebrities and brands

With more than a thousand curated gift guides spanning across 27 categories—from fashion and beauty to travel and gaming—we’re making Pinterest the go-to place to search for gifts that are heartfelt, on trend or completely unexpected.

Pinterest has partnered with your favourite celebrities, creators and brands to hand-pick nearly 40,000 of the best gifts so that you don’t have to. From Em the Nutritionist’s ‘Gift & Glow: A Nutritionist’s Christmas’ to Ayamé’s ‘Gifts for the Main Character’, Pinterest’s gift guides have something for everyone on your list. 

“My favourite festive memories are cooking in the kitchen and around the dining table with family and friends. Nothing feels more magical than getting creative cooking all the classics but of course with my unique twist. My Pinterest gift guide is packed with everything from kitchen gadgets and beautiful crockery to gorgeous wellness products, to help you serve up something delicious for the holidays and look after yourself at the same time (especially if you’re hosting). Top of my wishlist? The legendary KitchenAid and Lumie Bodyclock — both absolute dream gifts for that special someone (or yourself!). But there’s more to explore. Thanks to Pinterest, I’m constantly inspired and love how easy it is to shop and bring my ideas to life.” said Em The Nutritionist.

“I am a festive season FANATIC! I love to embrace the holiday season, full force, whether that’s grabbing inspiration for dazzling outfits, seasonal make up looks or decking out my home for the season. It’s all in an effort to keep that main character energy high. I curated my gift guide to help inspire and celebrate the main characters in your life. My top pin is the chic bow tumbler because I think it just makes a statement, then imagine holding that with some chunky gold rings on your fingers that scream “ look at me, I am the host with the most”. Pinterest is my ultimate source uncovering unique finds that make gift giving unforgettable. Without Pinterest, I don’t know who I’d be.” said Ayamé.

Pinterest gift guides include the latest deals and hidden gems that you never knew you needed from brands such as Biscuiteers, Peachy Den, Colours of Arley and hundreds more. We’ve also teamed up with leading publishers, including British Vogue, Glamour, Dazed and Gay Times for their top festive picks. 

"Pinterest is the ideal marketing platform for our hand-iced biscuit collections as its picture focus and search functions are perfect for a highly visual brand like ours.  We are always looking for new ways to inspire our customers with thoughtful, creative ideas and Pinterest’s targeted shopping features help us to reach a broader international audience particularly at a key gifting time like Christmas." said Harriet Hastings, founder and CEO of Biscuiteers.

Festive shopping can be overwhelming, but it doesn’t have to be. No more last-minute trips to the shops or surfing through page after page. Pinterest is here to help you break the uninspired gift-giving cycle with our gift guides and new shopping features.