Pinterest Launches ‘Pinterest Academy’ in Canada to Unlock Campaign Potential

Today, Pinterest launches Pinterest Academy in Canada, a new and improved interactive e-learning platform with best-in-class Pinterest skills to create audience winning campaigns. The platform is designed to help advertisers reach consumers they care about and accompany them from plan to purchase. 

Pinterest’s unique insights continue to be an important asset for marketers, providing a valuable peek into what their consumers are looking to buy and helping brands reach their audiences with intent. More than 400 million people around the world use the platform each month to discover new ideas and bring them to life (source: Pinterest, Global analysis, Q3 2022). They’re coming during key life stages and moments, which provides brands, advertisers and agencies with the unique opportunity to connect with them when it matters most. 

With Pinterest Academy, brands, advertisers and marketing experts will learn how to connect with consumers with intent–when they’re most open to brands. 

Pinterest Academy 2023 is a redesign of the programme that first launched in 2019, now with a more engaging, easily digestible and educationally sound programme that covers everything from basics and foundational knowledge, to ad formats and measurement tools:

• A curriculum that includes over 14 courses and more than 30 easy to comprehend lessons with instructions and tips for every step of the campaign process. 
• Concise lessons are designed to take approximately 15 minutes to complete. 
• Instructions and tips to best use Pinterest to connect with their target audiences in every step of the campaign process.

Here are some quotes from industry experts:

“Keeping up to date on platform best practices is crucial for our team's professional development and client service capabilities. Resources like Pinterest Academy help us scale our platform expertise across all levels of our agencies, ensuring clients and teams are always receiving the latest guidance on how a platform like Pinterest could unlock new opportunities." said Jordan Benedet, SVP platform operations at GroupM.

“In today’s competitive advertising environment, it’s more important than ever for brands to have the tools they need to reach their audiences in a targeted, efficient and culturally relevant way. On Pinterest, where people come with high intent to act, brands are additive to their discovery experience. We created Pinterest Academy as a resource for every brand ready to tap into this highly engaged audience to derive full benefit from the Pinterest platform.” said Kristie Painting, country manager, Pinterest Canada.

Pinterest Academy courses are available in Canada with international versions slated to launch later this year.