Planet Propaganda Names Shannon Stauff Director of Business Development

Planet Propaganda, the independent advertising agency based in Madison, WI and home to clients like Duluth Trading Co, Jersey Mike’s Subs and JB Weld, has hired industry veteran Shannon Stauff as director of business development. The appointment comes on the heels of steady growth for the agency, which over the past year has added the likes of Thorogood, Nutkrack, Second Harvest Food Bank and the Seven Acres Dairy Co. to its roster.

Shannon brings with her 20 years of agency experience, most recently serving in business development roles in the Twin Cities for Latitude, Preston Kelly, and the Integer Group. She has facilitated successful agency/client relationships across the retail, home improvement, food and beverage, and QSR categories for clients like Best Buy, Subway, Lowe’s, LG, and Dr. Pepper / Snapple. 

At Planet Propaganda, Shannon will focus on generating and nurturing leads, partnering with the agency’s communications team on marketing that illustrates Planet’s expertise building brand legacies for home improvement and active hobby brands. She will lead new business efforts from St. Paul, Minnesota.

“My role at Planet is to listen more than I talk. I truly believe that healthy partnerships start from meeting people and organisations where they are, and working through the right path to success as a collective team,” said Shannon. “Planet’s collaborative and solutions-oriented business development mindset, and history of long-lasting client partnerships, felt like a natural fit for my approach.”

“The director of business development is often a client partner’s first interaction with Planet, so finding the right person for this role was very important to me,” said Dana Lytle, founder / CEO / ECD. “Shannon brings an insightful perspective on all aspects of the industry, and has an empathetic and win / win approach to discovering and attracting organisations that we can help build strong brand legacies for.”