Plant Milk Inspires 'Calilujah' Moments in Quirky Spots for Califia Farms

Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But things are changing, and fast.

When you finally realise how incredible plant milk is in pretty much anything, that’s called a Calilujah moment. And it’s brought to you by Califia Farms.

In these films created by Goodby Silverstein & Partners and directed by Harold Einstein, unsuspecting people try Califia Farms for the first time. And, suffice to say, their reactions are incredible. But it’s not just crazy. It’s Calilujah.

“Calilujah! is a moment of discovery. It’s that feeling you get when you try Califia for the first time and it’s surprisingly delicious,” adds CMO Suzanne Ginestro. “With a wide array of plant-based beverages, Califia Farms can help transform all sorts of everyday moments to “mmm…” moments. Calilujah!”

These 30-second spots aim to nudge those curious people over the edge. Handshake features two office workers who meet over Oatmilk in coffee. Splits shows a couple stretching their morning coffee routine.

“It’s exciting to try new things and we wanted to bring that feeling to life in these spots,” said Hanna Wittmark, creative director, GS&P. 

Kate Baynham, creative director, GS&P, continued saying: “Our hope is that as this campaign continues, it inspires more people to try new things, particularly when it comes to plant milk. Double bonus points if it’s Califia.”