Publicis Conseil Asks 'What if We Were as Vigilant Online as we are in Reality'?

BNP Paribas launched a campaign to improve awareness about the security of the information we share online.

With 80% of security problems online linked to basic human error, this campaign informs individuals and professionals that the unfortunate consequences they have to suffer, often comes down to what they have done. BNP Paribas, as the Bank for a Changing World, has a key role in ensuring that its client’s information remains secure. To best achieve this BNP Paribas needs its client to be vigilant to ensure effective protection.

To awaken this vigilance, BNP Paribas and Publicis Conseil developed the campaign around the idea that we should not do online, what we don’t do in the real world.

To bring this idea to life Publicis Conseil produced four hidden camera films, each with an actor who, as a total stranger, disturbs individuals in different life moments. Each short film demonstrates just how vigilant we are in our daily lives. We are careful not to share too much about our private lives or share our codes & logins, careful not to be scammed in the street and to protect what belongs to us. Yet we seem to forget to apply the same vigilance online.

These films will be aired online with a focus on social media. They will also be viewable by BNP Paribas clients on dedicated sites where they will find advice, solutions and services offered by BNP Paribas to be more secure every day. This campaign is part of a wider communication plan, in partnership with Havas Paris, to improve how the French act online, when it comes to their security.