Put That Sh#t on Everything: Frank's RedHot Aims to Hijack Super Bowl Socials

On Sunday, February 3, 2019, Frank’s RedHot will run #FranksSweepstakes on Twitter, asking participants to 'Put That Emoji on Everything' for a chance to win products or services seen on Game Day. 

The sweeps works like this — during an ad for a product or service in one of the categories designated by Frank’s, just tweet the Cayenne Pepper emoji and the corresponding emoji representing that category (beer, car, avocado, etc.) plus #FranksSweepstakes, and you’ll be entered for a chance to win the related prize like a trip, gift cards and even a car. 

“This certainly brings to life our signature catchphrase, ‘I Put That S#!t on Everything,’ said Alia Kemet, creative & digital strategic director, with Frank’s brand. “We wanted to create a fun Game Day call to action for hot sauce lovers everywhere during commercial breaks to gamify the at-home experience and put Frank’s (and an emoji) on everything.”  

Sweepstakes participants can pregame with Frank’s too thanks to a partnership with chef, filmmaker and author Andrew Rea of Binging with Babish. Look for his spin on party food using Frank’s original cayenne pepper sauce on FranksRedHot.com/recipes.

The 'Put That Emoji on Everything' Sweepstakes will begin at 3:30pm ET on Sunday, February 3, and run through 11:59pm ET. For complete official rules and eligibility, visit FranksRedHot.com/sweepstake… and don’t forget to put that s#!t on everything this Game Day!