Quaker Oats Makes Champions in Cheeky Olympic Campaign

Uncommon Creative Studio shares a timely campaign for Quaker, which launches this week. 

As we all know, the French love their pastries. So much, in fact, that they have countless boulangeries on hand in Paris. Unfortunately, there isn’t a lot of nutrition in a croissant, and British athletes are begging for their beloved Oats. See more on this story here in The Telegraph.

In response, Quaker and Uncommon are running a reactive print and DOOH execution acknowledging how champions are not made on croissants. 

The artwork simply shows a bowl of half eaten Quaker Oats with the copy line: Champions are not made on croissants. 

The work goes live across print titles such as The Metro and Daily Mirror, as well as going live in key DOOH sites across the UK this week - all with close proximity to Fanzones.