In the ad for Renault’s French market, it's all about practicality, modernity, authenticity and colour. With help from Production Portugal, the ad shows it's always a fun day with the new Twingo.
This newer, more modern version of the French mini-city model is more colourful, more practical and more connected than ever in an equally elegant and amazing film, directed by Angela Kohler with Majority and is shot in Lisbon. The concept for the spot explores a variety of women's profiles and assets, showing how each woman will find a Twingo to suit their style and needs.
The campaigns catchphrase 'Never too bold. Never too flashy. Never too agile. Never too much.' reflects Renault's approach of the Twingo suiting every type of person.