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Roady France Offers New Service to Solve Every Parent's Road Trip Worry

11/07/2017
Advertising Agency
Frankfurt, Germany
140
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Leo Burnett France launches Teddy Assistance with charming spot directed by Carnibird's Cyril Gelblat

A lost teddy bear could derail an ideal summer road trip with the family. To help parents avoid additional drama with their children, Roady, France’s national car centre network, and Leo Burnett France, launched Teddy Assistance. 

Teddy Assistance is an extension of the Roady Assistance Pack for car maintenance to offer peace of mind to parents during peak road trip season. With Teddy Assistance, parents can visit Roady’s website, upload photos of the lost object and Roady will replace it. This service is available at 120 Roady car centres between July 23rd and August 31st across France.

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