Rob Malpage, in collaboration with FCB South Africa, directs two very different stories for SARS but with equally thought provoking messages, and a fundamental link between the two.
The first of the spots follows a man's increasingly fast descent into paranoia over his undeclared income, as he feverishly goes about his day.
The second spot, 'Because', switches the perspective & ditches the frantic soundtrack for a calmer tone, while still conveying the same message.