Samsung's Light Boost Boldly Explains Why Flash Sucks

Samsung is bringing a universal truth to life; flash is not always your photography friend. This new campaign tells the truth about flash photography, aiming to inform more audiences about Samsung Light Boost technology and its ability to produce higher quality low light photos and boldly stating that ‘flash sucks’. 

The new Samsung Galaxy A54 5G features a camera with Samsung Light Boost technology that enables bright pictures to be captured in low-light settings, without the use of a flash. With this innovative technology, you can capture awesome, well-lit, cinematic night photos every time.

Annika Bizon, marketing and omnichannel director at Samsung Electronics UK said, “For consumers, the camera is a critical feature for smartphones, yet the flash still lets many people down in low light conditions. So our campaign is designed to help show everyone that thanks to Samsung Light Boost technology their photos and videos can still be awesome.”

The campaign marks the launch of the new Samsung A54 5G and is appearing across media channels, including online video, social media, OOH/DOOH, and radio.

The Galaxy A54 5G and Galaxy A34 5G deliver stunning images with clear quality. For adventures after dark and in low light conditions, say goodbye to harsh flash with Light Boosting technology. Night Mode enables users to capture the brightest and clearest photos at night, using intelligent AI Pixel technology to broaden the camera’s pixel size and capture more detail. With the largest camera sensor yet in a Galaxy A Series device, users can take blur-free photos and smoother videos even in low light environments.