Share Your Love for British TV with RKCR/Y&R's New BBC Campaign

RKCR/Y&R has created, in collaboration with BBC Future Media, a new piece of digital functionality which helps users discover more BBC programming and services that they might love by clicking the heart button to show what they love from the BBC, as well as discover more programming and services they might love too.

The launch campaign includes 2 strands of TV activity. The first is a series of launch spots which dramatise people’s passions for BBC programming and services and promote the heart button. These will be followed by a series of ‘Influencer’ trails, featuring some famous faces describing the content and services they most love from the BBC and driving people to www.bbc.co.uk/love to discover more.