Sheer 'Pan-Demonium' in Epic PlayerUnknown's Battlegrounds Global Campaign

PUBG Corporation (PUBG Corp.) has collaborated with Battery, the fast-growing independent creative advertising agency based in Hollywood, and RSA Films to create an ambitious global campaign for the launch of the Sony Playstation 4 version of the popular digital game PlayerUnknown’s Battlegrounds. The centrepiece of the campaign is Pan-demonium,a long-form social film produced by RSA Films and directed by Jordan Vogt-Roberts, whose work includes the feature film Kong: Skull Island and a variety of high-profile commercial campaigns. 

Pan-demonium is an action-packed, funny, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action with an ensemble of actors including Jason Mitchell of Straight Outta Compton and Nick Robinson of Jurassic World. The film features the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool). The campaign includes 60, 30 and 15-second versions of the film, which will air on television around the world. 

“Beginning with our game, the goal has always been to work towards becoming an all-encompassing entertainment franchise,” said Richard Kwon, CMO, PUBG Corp. “Having Jordan bring us a step closer to that has been a delight to see.”

"Bringing this iconic game to life was such an amazing opportunity for us,” said Scott Brown partner/VP creative director at Battery. “And working with Jordan and his team of cinematic legends like Rob Alonzo and Chung Hoon Chung was a dream come true."

“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts said. “I wanted gamers and fans of the title to watch this piece and feel that the filmmaker and team behind this spot understood the authentic fun that has made PUBG a piece of the zeitgeist. I wanted to find a way to bottle that magic and the excitement, kinetic rush and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”

PUBG Corp will unveil the Sony PlayStation 4 Computer entertainment system version of PlayerUnknown’s Battlegrounds on December 6th. PUBG is Rated T. The campaign’s long form social video will be distributed on the website as well as the brand’s YouTube channel, Facebook page and Instagram feed. It will also appear on multiple paid online sites.