Shreddies' Knitting Nanas are Lobbying for a Nicer Nation This General Election
In the runup to the General Election, Max Fisher was tasked with following the iconic Shreddies Knitting Nanas as part of the new campaign from Cereal Partners UK & McCann London. This online film from Max sees the start of the campaign (amplified online also through Shreddies’ social media channels), tracking Nana Beryl and her pals on the road whilst they set out to help mend the little things that really affect the lives of Britons, day to day.
Ranging from oversharing Facebook friends to commuters eating smelly food on the train and the hubby who leaves the loo seat up. All the things that real Nanas would have something to say about.
Join the #NanaState and tell the Nanas how they can make your nation nicer on Facebook and Twitter
