Snickers Satisfies in New Campaign where Chocolate Makes Life Better

A small piece of chocolate satisfies your inner sweet tooth, but can also provide calm amidst the chaos. Snickers, agency The&Partnership, creative agency/production company Valiant Pictures and post-production studio BANDIT highlight the impact of the small piece of candy, no matter what awkward social situation you find yourself in.

The series of spots, directed by Danny Corey, demonstrate how ordinary scenarios people face in their everyday lives can come with minor annoyances. The first spot shows a man trying to relax in his airplane seat while chewing his Snickers bar when the woman seated in front of him disrupts his reverie by pushing her seat back aggressively as her long hair blocks the view of his screen. Pleased with his delicious chocolate bar, he decides to remain calm and content looking forward to arriving at his chosen destination. The second ad features a young adult trying to impress his dad and followers with his flexing skills while taking selfies on his phone. The dad is trying to read his meditation book but decides to not let his son’s antics bother him when he bites into his Snickers bar, savoring the sweetness.