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Snowman Tries His Best to Be Socially Distant in Orange's Christmas Ad

22/11/2021
Creative Agency
Paris, France
216
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Publicis Conseil teams up with director François Rousselet on touching festive story

This Christmas, Orange is launching a campaign with Publicis Conseil to celebrate a Christmas reunion after two strange years of lockdown and long months without seeing each other.

A heart-warming Christmas tale, the film follows the daily life of an adorable snowman who is forced to stay inside his little frosted refrigerated house for several months until winter returns and allows him to meet his friends outside. We thus discover his touching and an amusing glimpse of daily life, which reminds us of the one we all have experienced recently.

Orange offers us a beautiful symbolic film about our long months of waiting. Months during which the brand and its devices have been present at our side in order to maintain the link in the professional context or on a more personal level. It's enough to make us wait until our real reunion, which will be even more magical at the end of this year.

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